Interactive Website Assets

During Earth Month 2019, I created an online quiz for Earthbound Farm. The quiz was titled, “How green is your shopping trip?” and the questions were designed to encourage people to “Shop like the Earth depends on it.” At the end of the quiz, they could sign up to win a free reusable shopping bag, which was also an enticement for them to join our enewsletter.

I was provided the copy, and then I created the webpage and the interactive online quiz. I then sourced the images used in the quiz, which showed various types of produce, modes of transportation, cleaning products, and things to eat. I created four individual results pages and graphics that displayed depending on the final quiz score. The results were themed around leafy greens, so you could end up being one of four different types of produce from “romaine lettuce” to “dinosaur kale” green.

Results

The quiz was so successful that we increased web traffic by 197%, had 29,000 quiz entries, and increased our enewsletter subscribers by 14,600.