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Printing Industry Webinars
Idealliance is a global non-profit association that serves the print and packaging industry. As Director of Media, Marketing, and Communications, I created a comprehensive digital marketing strategy, including this one for capitalizing on leads from webinar attendees. When I started at Idealliance, the company had a regular cadence of free informative…
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Expanding Hearts
As a freelance web designer, I have created websites completely from scratch and also redesigned sites that just needed a little TLC. I typically work in WordPress, and am able to customize myriad themes and incorporate plugins for additional functionality to suit my clients’ needs. Expanding Hearts Website When Patty…
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Online Quiz
At Earthbound Farm, I managed the WordPress-based website, which included creating specialized landing pages and interactive digital content to build brand awareness. Interactive Website Assets During Earth Month 2019, I created an online quiz for Earthbound Farm. The quiz was titled, “How green is your shopping trip?” and the questions…
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Middlebury Institute Rebranding
While at the Middlebury Institute of International Studies (MIIS), I managed the Institute’s Drupal website, which meant I was constantly optimizing new content for search engines (SEO), fixing broken links, resizing images, creating interactive content, updating news posts, organizing pages and menu items, editing copy, and more. Rebranding One of the…
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DLINQ
While at the Middlebury Institute of International Studies, I designed several different websites for internal communications. One such site was for the newly created office of Digital Learning and Inquiry (DLINQ). The purpose of this site was to share information from DLINQ out to the broader community, as well as to…